Short answer: hire a creator whose videos already reach people, not just one who can type prompts. Check public reach, where views come from, the tools they use, and start with one test video.
Why does reach matter more than a portfolio?
A portfolio shows what someone can make. Reach shows what people actually watch. Ask for followers, monthly views and the most watched videos. exhumia, for example, has 1.28M followers on TikTok, 341K on Instagram and Reels with 400M, 224M and 156M views.
Where do the views come from?
Views from new people are worth more than views from the same fans. On exhumia's Instagram almost 99% of views come from people who don't follow yet.
Reach or production?
- Reach: the video runs on the creator's channels with your brand tagged.
- Production: you get files for your own channels and ads.
Which questions should you ask?
- How many followers and monthly views do you have?
- Which videos went viral and why?
- Where will my video be posted and how is my brand tagged?
- Can I use the video in my own ads?
- How fast can you deliver?
Written by exhumia, AI video creator. About · Book a video